Brand Design Director, Kimberly-Clark
www.kimberly-clark.com
Judging Category: Packaging
Christine Mau is the Brand Design Director of Family Care brands at Kimberly-Clark. In this Integrated Marketing Planning team role, she is responsible for leading the brand design strategies that inform the expression of the brand across product, package and commercial programs.
Christine has built her career by leveraging the power of strategic design against business objectives to build brands. She enjoys transforming overlooked and commoditized products like facial tissue and tampons into stylish accessories that delight the consumer and drive sales, as demonstrated with Kleenex® Ovals, Slice of Summer wedges as well as the U by Kotex feminine care products.
Her work has been recognized by the I.D., AIGA, Print, HOW, CA, GDUSA, ADDY, DieLine, REGGIE Awards and the Diamond Pentawards.
