2011 Jury

When you enter the I.D. Annual Design Review, your work is reviewed by some of the top names in the design industry. Here’s who we lined up to curate this year’s winners:


Deborah Adler
Deborah Adler Design
Judging Category: Concepts

Motivated by a desire to make lives easier and safer, Deborah Adler delivers new directions in products, packaging, identity and information systems through her multidisciplinary design studio. There she innovates her own projects and pioneers design solutions for clients such as Medline Industries and Johnson and Johnson. Always at the heart of her work is the belief that design can change people’s behavior. Read more


Blaise Bertrand
Associate Partner, IDEO
Judging Category: Consumer Products

Associate Partner Blaise Bertrand leads IDEO’s Palo Alto office, where he oversees a group of forty multidisciplinary designers who are passionate about creating sustainable brand experiences for users and organizations. Blaise combines big-picture thinking and object materiality in his work with clients such as Garmin, HP, Lenovo, Medtronic, Nike, Samsung, TDK, and TiVo. Most recently, Blaise co-led a project featured in Gary Hustwit’s new documentary Objectified. Read more


John Bielenberg
Founder, Project M
Co-founder, COMMON
Judging Category: Student Work

What John Bielenberg does best is help companies and their people, find the courage and the sense of humor to consider whole new, wrong ways of bringing their stories, ideas, and innovations out into the world. John feels so strongly about the value of thinking wrong that he created a program called Project M that is designed to inspire and educate young designers, writers, photographers, and filmmakers by proving that their work—especially their wrongest thinking—can have a positive and significant impact on the world. Read more


Ayse Birsel
Co-Principal, Birsel + Seck
Judging Category: Furniture

Ayse Birsel is an award-winning product designer, Deconstruction/Reconstruction thinker and Fulbright scholar. As co-principal of Birsel + Seck, a humanistic design and innovation studio in New York City, she partners with industry leaders such as GE, Hasbro, Herman Miller, Hewlett Packard, Johnson & Johnson, Moroso, OfficeMax and Target. Simplicity, Empathy, and Sustainability are central to her work. So is designing systems in which a few good pieces can form incredibly rich and adaptable solutions. Read more


Ken Carbone
Co-founder and Chief Creative Director
Carbone Smolan Agency
Judging Category: Graphics

Ken Carbone is a designer, artist, musician, author and teacher. He is the Co-Founder and Chief Creative Director of the Carbone Smolan Agency, a design and branding company in New York City. For over three decades, CSA has integrated content, strategy and art to create comprehensive 2D, 3D and digital design solutions for an impressive roster of brands. The agency’s client list includes: W Hotels, Morgan Stanley, Taubman Centers, Mandarin Oriental Hotels, Canon, Carnegie Textiles, The Chicago Symphony Orchestra, Corbis Images, Architectural Record magazine and the Musée du Louvre. Read more
Photo credit: Christine Navin


John Christakos
CEO and Founder, Blu Dot
Judging Category: Furniture

John Christakos co-founded Minneapolis based design collective Blu Dot in 1997 with Maurice Blanks and Charlie Lazor. Blu Dot is recognized for its inventive use of materials, playful sensibility, and fabrication/assembly strategies determined by an economy of means. Its range of home furnishings is sold in fine design stores across the US, Canada and abroad. Their work has received numerous awards, including the ICFF Editor’s Award for Best Body of Work and Good Design awards from the Chicago Athenaeum. Read more


Joe Duffy
Creative Director, Duffy & Partners
Judging Category: Packaging

Joe Duffy is one of the most respected and sought after creative directors and thought leaders on branding and design in the world. Joe’s work includes brand and corporate identity development for some of the world’s most admired brands, from Aveda to Coca-Cola to Sony to Jack in the Box to Susan G. Komen for the Cure. His work is regularly featured in leading marketing and design publications and exhibited around the world. In 2004 he founded Duffy & Partners as a new kind of branding and creativity company, partnering with clients and other firms in all communication disciplines. Read more


Victor Ermoli
Dean, School of Design
SCAD The University for Creative Careers
Judging Category: Student Work

Victor Ermoli, has more than 17 years of industrial design experience and has been featured in Business Report’s “40 under 40,” I.D. magazine’s “40 Best Designers Under 30” and one of “The Most Influential Educators of 2010” by DesignIntelligence. Ermoli joined SCAD in January 1998 as chair of the industrial design department and was named dean of the School of Design in 2005. Under his leadership, SCAD became the first design college in the United States to plan and build a working, street-legal prototype car, the EXO Spyder, which was unveiled in 1999. Read more


Brad Johnson
Co-founder and Creative Director, Second Story
Judging Category: Interactive

As co-founder and creative director of Second Story, Brad Johnson leads the studio’s design of media experiences, from early strategy and planning through information, interaction, and sensory design. While an artist in the San Francisco Bay area, Brad experienced the explosion of CD-ROM-based multimedia at the height of its popularity in the early ’90s. The enchanting, personalized quality of these self-directed, rich-media experiences inspired him to cultivate a unique area of specialization, combining compelling content with innovative interactivity. Despite his foundation in the visual arts, Brad’s “inside-out” approach to interactive media creation emphasizes story, content, and functionality. Read more


Debera Johnson
Director, Pratt Design Incubator
Judging Category: Concepts

Turning designers into design entrepreneurs. Debera founded the Pratt Design Incubator for Sustainable Innovation in 2002 during her tenure as chair of the Industrial Design program. Under her leadership the Incubator has helped launch 25 design driven enterprises in three sectors; clean energy, fashion and design. The Incubator provides affordable space, mentorship and business programming in a collaborative community of social entrepreneurs. The Incubator also works with industry and non-profit organizations by bringing the creative design process into environmentally and socially relevant projects. Read more


Stuart Karten
Founder, Karten Design
Judging Category: Equipment

Stuart Karten sees design and business as two innately intertwined disciplines. He founded product innovation consultancy Karten Design in 1984 with the goal of “Connecting Creativity and Commerce™,” creating emotional bonds between consumers and products to help companies build brands and revenue. From his studio near Venice Beach in Los Angeles, CA, Stuart and his team of 25 designers, researchers and engineers have completed a diverse range of projects for Fortune 500 clients in the medical device, consumer electronics, transportation and housewares industries. Read more


Pum Lefebure
Co-founder and Creative Director, Design Army
Judging Category: Graphics

Pum Lefebure is a co-founder and creative director of Design Army in Washington DC, where she is responsible for overseeing all creative coming through the firm’s doors. An award-winning creative director with a keen attention to detail, Pum has successfully led the creative development of numerous high-profile campaigns both nationally and abroad. As a native of Bangkok, she brings a global sensibility to American design – a creative point of view that draws from different cultures and resonates with diverse audiences. Read more


David Link
Founder and Creative Director, The Wonderfactory
Judging Category: Interactive

David Link is a Founder and Creative Director at The Wonderfactory, a NYC based interactive creative agency that focuses on developing addictive experiences for publishers, media companies and advertisers. Over the past 2 years over 50% of The Wonderfactory’s business has been about designing new content and storytelling experiences for the iPad and other tablets. Some of the iPad apps that TWF has collaborated on with their clients include Sports Illustrated, People, Time, Food & Wine, Travel & Leisure, BHG Celebrate and The Weather Channel. Read more


Christine Mau
Brand Design Director, Kimberly-Clark
Judging Category: Packaging

Christine Mau is the Brand Design Director of Family Care brands at Kimberly-Clark. In this Integrated Marketing Planning team role, she is responsible for leading the brand design strategies that inform the expression of the brand across product, package and commercial programs. Christine has built her career by leveraging the power of strategic design against business objectives to build brands. She enjoys transforming overlooked and commoditized products like facial tissue and tampons into stylish accessories that delight the consumer and drive sales, as demonstrated with Kleenex® Ovals, Slice of Summer wedges as well as the U by Kotex feminine care products. Read more


Barry Richards
Principal and Studio Leader, Rockwell Group
Judging Category: Environments

Barry Richards is a Principal and Studio Leader at Rockwell Group. His education includes undergraduate degrees in Painting and Architecture at the University of Washington, and a Master of Architecture at Princeton University. He has worked with clients such as Disney, FAO Schwarz, Barnes & Noble and Alessi, designing products ranging from kitchen accessories to jewelry. Barry has been with Rockwell Group since 1997, leading product development, special projects and set design. Read more


Laurenz Schaffer
President, BMW Group DesignworksUSA
Judging Category: Transportation

As President of BMW Group DesignworksUSA, a subsidiary of BMW Group with 125 employees, Laurenz Schaffer leads the global design consultancy’s strategy, design management, and operations including all three DesignworksUSA studios located in Munich, Singapore, and Los Angeles, the headquarters. Appointed in December 2009, Schaffer brings more than 18 years of experience across diverse functions and industries to his position. Read more


Ingvald Smith-Kielland
Vice President, Research and Strategy, RKS
Judging Category: Equipment

Ingvald Smith-Kielland is a passionate global strategist and creative with over ten years of experience in research and design, delivering successful results for a variety of companies.  He has extensive experience in both product development and user-interface research and design, and has helped build the robust value of the Psycho-Aesthetics® program over the past four years while leading large-scale projects for Fortune 500 companies to bring a variety of concepts to production in global markets. Read more


Tad Toulis
Creative Director, Teague
Judging Category: Transportation

Currently Creative Director at Seattle-based design consultancy Teague, Tad manages and mentors the studio’s design staff and its processes to ensure design excellence. Prior to joining Teague, Tad spent several years as the lead industrial designer at Motorola, Inc.’s advanced concepts group, two years as design manager at Samsung Telecommunications and seven years as senior industrial designer at Lunar Design in San Francisco. Read more


Clive Wilkinson
President and Design Director, AIA, RIBA, Clive Wilkinson Architects
Judging Category: Environments

Clive Wilkinson is an architect, designer, writer and strategist with particular expertise in the application of urban design thinking to workplace and educational communities.  He was born in South Africa and educated in the United Kingdom. His practice, Clive Wilkinson Architects, was established in Los Angeles in 1991, and is an acknowledged global leader in workplace design. Read more


Gianfranco Zaccai, FIDSA
Chairman, President and Chief Design Officer, Continuum
Judging Category: Consumer Products

Gianfranco co-founded Continuum in 1983 when he merged his consulting practice with that of Jerrold Zindler, an engineer and physicist with whom Gianfranco had collaborated with in the bio-medical industry. Under Gianfranco’s leadership, Continuum has been a leader in redefining the role of Design Research, interdisciplinary design and concurrent development as key drivers of human centered innovation in both business and civic life. The Continuum process has been fundamental in the identification and development of a wide range of breakthrough innovations —from consumer goods to bio-medical devices. Read more






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