Best of Category - Motorola MC9500 Mobile Computer

More Design, Less Work

The Motorola MC9500 Mobile Computer is the kind of thing you might spy in the hands of the delivery driver when he drops off your package. But that powerful little handheld device is just part of this design’s story. Many of the make-work-easier innovations actually happen in the back room. Batteries have their own e-ink display and LED that lets you know when they’re bad or low on juice without sticking them in a device. And the charging system supports older devices and those of the future to make upgrading less painful.

These and countless other improvements came after in-depth research, and all this effort won applause from the judges. “This is an extremely well thought out solution—paying as much needed attention to back room operations as to the design of the hand units themselves,” says judge Dan Formosa. “The interchangeable keypad solution, along with the re-thinking of the battery charging and “information” station changes the paradigm for Motorola.”

Description: The MC9500 is Motorola’s premier industrial-class rugged mobile computer for demanding outdoor applications. The MC9500 combines a superior rugged and ergonomic handheld design with a breakthrough accessory and infrastructure ecosystem that raises the bar for the industry.

Project website:

Designers: Mark Palmer, Curt Croley, Quintin Morris, Ian Jenkins, Sung Hun Lim (Hoon), Michael Kaminsky
Researchers: Richard Martin, Graham Marshall, Chandra Nair
Outside design firm: Kaleidoscope

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Design Distinction - Bosch Full Force Pneumatic Nail Guns

“Bosch put forth an impressive effort developing its Full Force Pneumatic Nailers from the ground up. The research effort really allowed the team to systematically improve their products in almost every way.” –Judge Peter Bristol

Project Website:

Description: An aesthetic was created that would make the Bosch Full Force Pneumatic Nail Guns look even better once scraped up and bashed around on the job site--a kind of patina effect.

Design: TEAMS Design
Client: Robert Bosch Tool Corporation

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Design Distinction - Cochlear Nucleus 5 System

“The Cochlear Nucleus 5 hearing system is so important to the people who need it—it’s not only a nice solution—it’s also great to see design teams tackling this problem.” --Judge Dan Formosa

Project website:

Description: The Cochlear™ Nucleus® 5 System sets a new benchmark in cochlear implant technology. A range of new and innovative technologies have been implemented in the system to restore hearing to those people with severe to profound hearing loss.

Design: Cochlear Limited and Blue Sky Design Group Pty Ltd
Client: Cochlear Limited

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Design Distinction - ISIS

“The Isis family of fans takes a pure, utilitarian approach to product design. The absence of decoration creates a visual efficiency on the outside of the product that helps communicate the energy efficiency on the inside of the product.” –Judge Peter Bristol

Project website:

Description: The 8 to 10-foot diameter Isis® fan is a silent, customizable air movement machine designed specifically for the needs of commercial and residential spaces with ceilings as low as 12 feet.

Design: Big Ass Fans®

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Design Distinction - kena

“It would be difficult not to select the kena digital microscope for an award when the judging panel each immediately wanted to own one.” –Judge Dan Formosa

Project website:

Description: Kena is a digital microscope designed to be scientific, but also fun, allowing elementary through high school students to explore everyday objects and the world around them.

Design team: KEM STUDIO--Jonathon Kemnitzer, Brad Satterwhite, Jon Taylor
Client: Ken-A-Vision
Photographer: Ron Berg

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Design Distinction - mimijumi 240ml Very Hungry Baby Bottle

“The mimijumi Very Hungry baby bottle was the most complete entry in the category. With a clearly purposeful form and clever milk-carton packaging, the bottle offering from mimijumi is a great first product.” –Judge Peter Bristol

Description: The mimijumi bottle, named “Very Hungry”, is designed to closely mimic the breastfeeding experience.

Project website:

Design: mimijumi Design Team
Additional credits: Made from Swiss engineered Grilamid TR® by EMS

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Design Distinction - PleuraFlow Catheter System

“Good attention to the needs of the medical professionals using this system, the PleuraFlow Catheter System was among the best entries we saw.” –Judge Dan Formosa

Project website:

Description: As the first chest drainage tube with a mechanism for clearing blood clots, the PleuraFlow Catheter System improves patient comfort and outcomes.

Design: Carbon Design team
Project team: Robert Hubler, ID; Paul Leonard, PM; Nathan Dale, ME
Client: Clear Catheter Systems

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Honorable Mention - CareFusion Mia

Description: Mia is a drip stand for medication management that nurses, pharmacists and patients use to support critical care and infusion therapy.

Design: Modo, Inc.
Design credits: Homer Fairley, Robert Marchant, Chad Mayer, Dan Paulson, Goo Sung, Arthur Wu
Client: CareFusion

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Honorable Mention - Husqvarna DXR 310 demolition robot

Project website:

Description: User oriented design and durable construction mixed with smart solutions make the Husqvarna DXR310 an obvious choice for users who want a highly maneuverable, super-strong and sturdy machine with a long reach.

Designer: Jens Näslund

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Honorable Mention - KRANKcycle

Project website:

Description: The KRANKcycle is a commercial group fitness machine that accommodates both able-bodied and challenged athletes with a motion path that targets the upper body to build strength and endurance through instructor-led classes.

Designer: Philip Stankard, IDSA
Sr. industrial designer: Mark Van Handel
Sr. design engineer: Jon Alling
Client: MATRIX Fitness

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Honorable Mention - M2 Monitor Arm

Description: The most advanced fully articulating dynamic monitor arm on the market.

Design: Humanscale Design Studio
Additional credits: Lachezar Tsvetanov, Senior Designer; Brad Augustine, Design Engineer; SL Engineering

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Honorable Mention - Motorola CLP two-way radio

Project website:

Description: The Motorola CLP (compact, lightweight, portable) two-way radio is designed to address unique hands-free voice communication needs of retail, hospitality and restaurant environments. The palm-sized device provides workers with real-time access to information for faster response time and higher productivity--ultimately improving customer service, satisfaction and retention.

Design: Motorola, Inc.
Motorola Design Integration team:
Senior design director: Bruce Claxton
Senior designer: LanTing Garra
Design manager: Craig Siddoway

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Honorable Mention: Neuma Hybrid Tattoo Machine


Description: A lighter-weight, fully-autoclavable pneumatic tattoo machine delivering a less painful experience and reduced healing times that has ushered in a new age of artistry, comfort and safety to the industry.

Designer: RKS Design
Client: Neuma
Owner, Neuma: Carson Hill
VP, Neuma: Steve Johnson
CEO, RKS: Ravi Sawhney
Project Manager, RKS: Kurt Botsai
Sr. Mechanical Engineer, RKS: John Vernon
Design VP, RKS: Lance Hussey
Sr. Industrial Designer, RKS: Toshi Aya

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Honorable Mention - Polycom HDX Practitioner Cart

Description: The Polycom HDX Practitioner Cart is a wireless videoconferencing system for healthcare.

Design: Modo, Inc.
Design credits: Robert Marchant, Dan Paulson, Goo Sung
Client: Polycom

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Honorable Mention - Split Ring Key Blank

Project website: Description: Real working key and key ring in one.

Designer: Scott Amron
Client: Keybrid, Inc.

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Honorable Mention - Vision Aid - AMD Treatment Device

Description: The Vision Aid device is a specialty instrument designed to treat the dry form of age-related macular degeneration (AMD).

Design: Starfish Medical (Victoria, Canada)
Client: Vision Aid Inc.

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Honorable Mention - Z20 ZenithSolar

Project website:

Description: The ZenithSolar concentrated solar energy generation system Z20 is the most efficient (75%) solar energy device in the world, based on a new paradigm in optical design and high-efficiency solar cells, producing by concentration of sunlight both AC power and hot water.

Design: Prof. Ezri Tarazi and Ori Levin from Tarazi Studio, Israel
Client: ZenithSolar Ltd.
ZenithSolar Team: Co-founder & CEO: Roy Segev
Chief scientist: Professor David Faiman
Co-founder & chief technology officer: Bob Whelan
Optic engineering: Sagie Tsadka
Chief operating officer: Dr. Ilan Lozovsky
Chief R&D officer: Ori Kost
Director for projects and systems: Abraham Bechar
Scientific advisor - cell technology: Dr. Andreas Bett
Production and supply chain: Eliezer Ben Moshe
System engineering: Pieter Migalovich
Cell engineering: Haim Chayet
System monitoring: Rani Moran
Senior advisor: Neil Z. Auerbach
Dolev plastic injection engineering: Moshe Dotan and Moshe Rotem

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