Interactive

Best of Category: NOVIY Interactive Experience: High-Tech Dining
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Eating at the NOVIY restaurant in Moscow seems like the perfect opening scene for a sci-fi movie. The protagonist makes a grand entrance by walking over digital floorboards that turn orange as he walks over them. Next he sits at the bar and texts a message to the interactive display behind the bartender. Moving to one of the concrete tables, he plunks down a token that unlocks the interactive content being projected from overhead. Maybe he uses the tech-savvy table to peruse the menu, play games, or send a cryptic digital message to a woman across the room.
Sounds like the future, right? But after six trips to Russia, Potion made it all a reality, one where every detail is just right. Just one genius touch: Your table evolves as you dine. “Where there are dishes or things resting a crack will form,” says Jared Schiffman, a principal at Potion. “The idea is that you begin with this really pristine table and over the course of your three or four hour dinner, you leave this table that’s disheveled.” To uncover the rest of the restaurant’s digital secrets, you’ll have to renew your passport.

Credits

Firm: Potion
Principal: Jared Schiffman
Developers: Tom Gerhardt, Josh Fisher, Nikolas Psaroudakis, Andrea Bradshaw
Designer: Caroline Oh
Intern designer: Sooyun Yun
Client: NOVIY

Judges Comments
For ambitiousness alone, this project deserves massive praise: its audacious scale, scope, and surface area are unprecedented for an entertainment venue. There are LOTS of great details and loads of functionality in these diverse installations, but together in concert I can’t quite conjure what it would be like as a patron. To dine while immersed in an environment so dominated by electronic surfaces: where the floors react as I enter, where the tables respond to me, my guest, and our dining experience itself—where the walls and tabletops slowly weather over the course of the night—this is the kind of place interaction designers dream of. I’m just not sure if it’s the good kind or the Kafkaesque panic attack kind, but it is worthy of wondering and winning.— Judge Brad Johnson, Co-founder and Creative Director, Second Story
The Noviy environment and interactive table was a surprising treat where graphics changed over time based on how long a patron spent at the table. Nice mix of informational and fun activities for guests to do on the interactive table while waiting for their meal. Being able to send messages to other tables was an especially a nice touch—all wrapped up in an elegant organic non-digital looking interface.— Judge David Link, Founder and Creative Director, The Wonderfactory

 

Design Distinction: Nike Black Mamba
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When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a custom algorithm based on keywords about Kobe. When enough fans tweet about him, the site transforms to its Black Mamba state, where fans can access exclusive content—like exclusive Kobe interviews, a short film starring Kobe directed by Robert Rodriguez, and the chance to win Zoom Kobe VI kicks. To date, Nikebasketball.com has seen over 2 million visitors since launch.

Credits

Firm: R/GA
Project website: http://www.nike.com/nikeos/p/nikebasketball/en_US/theblackmamba/
Executive creative director (visual): Chuck Tso
Associate creative director: Colin Kim
Flash developer: David Hitchings
Sr. Flash developer: Duncan Davidson
Quality assurance engineer: Jane Yang
Associate creative director: Jason Hoff
Sr. producer: John Mullin
Art director: Kenji Shimomura
Junior copywriter: Lincoln Boehm
Sr. open standards developer: Max Goldberg
Producer: Nigel Goodman
Sr. presentation code developer & solutions architecture: Peter Knif
Sr. interaction designer: Ryan Romero
Creative director: Sammi Needham
Visual designer: Seth Cheeks
Executive creative director (copy): Taras Wayner
Creative director: Tim Allen
Technical director: Vincent Dibartolo
Interaction designer: Xavier Gallego
Client: Nike

Judges Comments
This super slick R/GA style campaign for Nike stands out for their use of how the number of tweets about Kobe (the Black Mamba) transforms the content on the website. I love the idea that the world can affect a web experience by just communicating.— Judge David Link, Founder and Creative Director, The Wonderfactory

 

Design Distinction: Sony Wonder Technology Lab – Music Mixer
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Music Mixer is a multi-player interactive exhibit at the Sony Wonder Technology Lab. The 12-foot long mixer allows up to six visitors to collaborate on a real-time remix of popular songs by adding instrumental tracks and adjusting instrumental genres, styles and musical effects.

Credits

Firm: Unified Field
Art director: Maureen Linn
Senior developer: Chuck Yust
Musical engineer: Shruti Kumar
Director of technology: Jeff Miller
Creative director: Marla Supnick
Additional team members: the entire team at Sony Wonder Technology Lab
Client: Sony Wonder Technology Lab

Judges Comments
A wonderful, minimalistic, playful interface that enables any age to collaborate on making music; the interface looks like art when it’s in motion.— Judge David Link, Founder and Creative Director, The Wonderfactory

 

Design Distinction: Bell Labs Global Whiteboard
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Potion draws on the inherent interaction language of whiteboards to perform complex database queries and other computational tasks. Users can drag bubbles around to curate their whiteboard and use simple gestures to gain access to Bell Labs’ collective output, including photos, descriptive text, illustrative diagrams, videos, presentations and scans of original papers.

Credits

Firm: Potion
Principals: Phillip Tiongson, Jared Schiffman
Producer: Kacie Kinzer
Designer: Caroline Oh
Lead developer: Young Sang Cho
Developers: Tom Gerhardt, Xiaoyang Feng
Client: Alcatel-Lucent, Bell Labs

Judges Comments
The ‘interactive whiteboard’ is a straightforward and effective design motif to communicate the inventiveness at Bell Labs. Even if visitors only access a small fraction of the voluminous archives available, the installation does a great job communicating the magnitude of Bell Labs’ research and celebrating their culture of ideation.— Judge Brad Johnson, Co-founder and Creative Director, Second Story

 

Design Distinction: Avatar – The Exhibition, Touchtables Interactive
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By selecting illustrated cards and placing them on two tiled MultiTouch tables, visitors gain access to a vast catalog of digital concept art that can be investigated in a way that’s dynamic, tactile and social.

Credits

Firm: EMP Museum
CEO and director: Christina Orr-Cahall
Curator: Brooks Peck
Interactive producer: Aleen Adams
Interactive design and development: Snibbe Interactive
Exhibit designer: Robert Mark Morgan
Exhibits manager: Addy Froehlich
Senior project manager: Bridget Jennings
Manager, museum technology: Brian Phraner
AVATAR TM 2011: Twentieth Century Fox Film Corporation All Rights Reserved
Special thanks: Lightstorm Entertainment

Judges Comments
Through interfaces that look like they were featured in the film itself, these tables look like fun. The novelty of the tangible/digital interaction pulls visitors in, the vast collections of media revealed and contextualized keeps them engaged, and the social nature of the format inspires serendipity and discovery for more than the individual users.— Judge Brad Johnson, Co-founder and Creative Director, Second Story

 

Design Distinction: Biblion – The Boundless Library
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Potion designed the New York Public Library’s first iPad app: Biblion, The Boundless Library.

Credits

Firm: Potion
Principals: Phillip Tiongson, Jared Schiffman
Producer: Allison Farber
Designer: Caroline Oh
Lead developer: Xiaoyang Feng
Developer: Josh Fisher
Client: New York Public Library

Judges Comments
When this iPad app first came out it went through our studio like a tornado eliciting lots of reaction. This app is loaded with great ideas and the execution is excellent. While the meat of the experience is merely moving between curated archival media punctuated by intermittent interpretive insight, the menuing and navigation is innovative. There are unique navigation controls for both portrait and landscape modes, and the story previewer/navigator is both magical and useful. Judge Brad Johnson, Co-founder and Creative Director, Second Story

 

Honorable Mention: Nirvana – Taking Punk to the Masses Touchtable Interactive
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Two flat-panel monitors (one touch-sensitive and one passive) allow visitors to access several hours of concert video, still imagery, oral history footage, and audio from the museum’s permanent collections archive, providing expanded context to the central Nirvana storyline. New material is easily added to the system via a backend web interface.

Credits

Firm: EMP Museum
CEO and director: Christina Orr-Cahall
Curator: Jacob McMurray
Interactive design and development: Belle and Wissell, Co.
Exhibit designer: Ken Burns, Wonder Mine
Exhibits manager: Addy Froehlich
Project manager: Bridget Jennings
Video production: David Wulzen
Content coordinator: Erin Wheeler
Manager, museum technology: Brian Phraner
Technical integration, museum technology: Brad Purkey

 

Honorable Mention: DentsuNetwork.com
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Dentsu needed to create a digital presence highlighting their vision of being “future obsessed.” At the same time, the site had to showcase the network’s abilities in the Americas, Europe and Australia. Firstborn’s task was to introduce the network to the world.

Credits

Firm: Firstborn
Client: Dentsu

 

Honorable Mention: Six-Forty by Four-Eighty
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A modular and interactive lighting system that uses the human body as a medium for communication. By transposing the pixel from the digital screen to the physical world, focus is drawn to the materiality of computation and new forms for design emerge.

Credits

Firm: Zigelbaum + Coelho
Co-founders: Marcelo Coelho, Jamie Zigelbaum
Software designer: Joshua Kopin

 

Honorable Mention: früute website
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A Website for a mini tart store with classic and curious flavors.

Credits

Firm: Ferroconcrete
Creative director: Yolanda Santosa
Art director: Owen Gee
Designers: Wendy Thai, Sunjoo Park, Ann Mimi Kim, Priscilla Jimenez
Web developer: Ronny Widjaja
Client: früute

 

Honorable Mention: Explorations in Typography website (http://explorationsintypography.com/)
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The website explorationsintypography.com is an interactive companion web presence for the book Explorations in Typography: Mastering the Art of Fine Typesetting by Carolina de Bartolo with Erik Spiekermann.

Credits

Firm: 101 Editions
Creative director: Carolina de Bartolo
Designer/developer: Gregory Cadars

 

Honorable Mention: Scratch Pad Fever (scratchpadfever.com)
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Scratch Pad Fever is a breakthrough game that completely changes how we interact and input commands. Instead of using a mouse or keyboard, users must physically draw objects and hold them up to their computer’s web cam to advance through the game’s challenges.

Credits

Firm: ModC
Executive creative director: Keith Wolf
Designer: Drew Lintvedt
Copywriter: Chris Hill
Senior developer: Jonathon Stierman
Developer: Tim Turner

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