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If you’re looking for a new camera, there’s no shortage of choices. So why did the design team at Artefact decided to invent something totally new? “We are kind of photography nerds and camera nerds,” says Markus Wierzoch, lead industrial designer for the project. “As some point, we were just having a discussion in the office. Where is the camera going? Why isn’t it going as fast as other devices?” They also noticed that there wasn’t much between a simple point-and-shoot camera and a pro set-up with all those settings and lenses.
So they did what designers do and dreamed up something entirely new. WVIL stands for Wireless Viewfinder Interchangeable Lens system. Basically, it means you can take the lens off your camera, set it on a table and control it from across the room with a small camera body. Better yet, the team imagined the body itself as a small housing you might snap your smart phone into. You’d also have the option to attach the lens to the front magnetically. This futuristic concept also makes it a snap to share images online and the software even helps you become a better photographer. We hope this killer concept finds its way to store shelves.Credits
Firm: Artefact
Artefact team: Markus Wierzoch, Olen Ronning, Kateryna Sitner, Katrina Mendoza
Additional team members: Rob Girling, Fernd van Engelen
—Judge Deborah Adler, Deborah Adler Design
—Judge Debera Johnson, Director, Pratt Design Incubator
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IA Collaborative designed a medical device system for people living with diabetes. IA Collaborative’s design includes an integrated and holistic system, branded ‘the dibkit,’ that streamlines the daily and long-term management of diabetes. It consolidates tools and connects people, care providers, products, services and information.
Firm: IA Collaborative
Research and design team: Dan Kraemer, Kathleen Brandenburg, Drew Brooks, Cody Stonerock, Chad Davis, Brian Graziano, Allison Kaplan, Jeff Gershune
—Judge Deborah Adler, Deborah Adler Design
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The Leverage Freedom chair is designed to give wheelchair users the same access to the woods, trails and difficult terrain that mountain bikes have. Its unique twin-lever drive and bicycle style drive train give riders increased leverage to get over obstacles and climb steep grades. This high-performance wheelchair funds the MIT Mobility Lab’s original Leverage Freedom Chair, which is designed to help the disabled in developing countries.
Firm: Continuum
—Judge Debera Johnson, Director, Pratt Design Incubator
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The Laundry POD provides eco-conscious innovation to save energy, water and answer the need for a quick, easy and environmentally friendly way to wash small loads. It is a portable, hand-powered laundry machine to clean, wash and spin dry laundry, providing a solution for developed as well as emerging markets.
Firm: RKS
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SWYP (See What You Print) radically simplifies printing by focusing on the core printing functionality and making all aspects of the interaction more natural, predictable and understandable. Print only what you intend and eliminate the frustration and waste of unwanted prints.
Firm: Artefact
Designers: Jonas Buck, Fernd van Engelen, Tucker Spofford
